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So. You’re a Private Music Teacher, and you want to build a website.
Maybe you’re a piano teacher, maybe you’re a guitar instructor, maybe you’re a vocal coach – whatever instrument you teach, you’ve decided you need a Website.
There are many reasons every private teacher needs their own website, and it differs from teacher to teacher. For some it’s a way to showcase students, for some it’s a way to bring in more students. For some it’s a way to diversify funds, for some it’s a way to connect with a different demographic. If you’re already here, I’m betting you probably already have your reason why, and are ready to build a website for your Private Music Business!
Don’t have your “Why” yet?
Want to dive a little deeper into why you need a website? Need some help setting it up? Sign up for our completely free email course that walks you through the process step by step – and why each step is important!
So. Assuming you already have the “why” figured out, let’s get down to the nitty gritty of the “how.” Without further ado, let’s dive into the elements that are essential to building a successful Music Teacher Website.
Online Booking Service
One of the biggest benefits of having a Music Teacher website is allowing your clients to book online – the appointments go straight to your calendar, reminder alerts are sent out automatically, and invoicing is connected to your schedule. It streamlines the process from start to end, freeing up time for you to use for more students, resting, or anything else!
We like to use Square here at C&S Music, which is great for any small business. While it is mostly free, it is not specific to private music teachers.
My Music Staff is a similar program that comes highly recommended, and is built specifically for private music teachers. While they do have a monthly fee, they have a resource library of worksheets and practice printouts that adds so much value, it pretty much pays for itself in time saved!
Some hosting and building platforms (like Wix) do have integrated appointment setters that can do an excellent job at tracking your schedule and invoices as well.
Hosting and Domain
This particular piece of the puzzle is very much not specific to just private music teacher websites, but all small business websites. Your site needs somewhere to live on the internet – you need to reserve its seat, so to speak.
Your hosting is that reserved space. Your domain name (the .com or .net address people type in to find you) is, to continue the metaphor, the signpost above that reserved space.
A quick note about your domain name: You want it to be something easy to spell and remember, for your users! It can be your personal name, a business name, and it never hurts to have the name of your instrument or the word “lessons” in it.
As for hosting services…
For Absolute Tech Beginners
The absolute easiest way to build your website is to use the website builder attached to whatever scheduling software you decided to use, like My Music Staff or Square, because they are built to be integrated with your scheduler, invoice-maker, and email, and have hosting and the domain name included in the monthly price – everything is in one convenient location!
For Tech Beginners to Intermediate
Another easy way to keep your hosting and domain name together is through Wix.com – they even can help with appointment setting and payments! Wix’s drag and drop editor makes it easy to create a beautiful website quickly and with minimal work, and they have many, many integrations with programs like Square, MailerLite, and more to make your music teacher site a perfect one-stop-shop for your potential clientele.
For Intermediate to Advanced website makers
Finally, you could get your own hosting, domain name, and site builder – like we do here at C&S Music! We use Lyrical Host for our hosting and domain name, but for beginners, we like to recommend Bluehost. They offer a free domain for the first year, and hosting plans for as low as $2.95 a month, with everything you need to start out. Plus, they integrate seamlessly with WordPress – the site builder we use!
So. No matter which avenue you choose, hosting and a domain name for your music teacher website is a non-negotiable.
SEO and User Experience
SEO, or Search Engine Optimization, is what helps people find you in google. Basically, good SEO makes it clear to the google bots what your site is about, and that it helps people find what they need.
There are so many different facets to good SEO that we just don’t have time to get into them here. If you want a more in-depth look at SEO and what it means for you and your business, Lyrical Host has a GREAT “Navigating SEO” course!
At its core, SEO is just structuring your site and pages so that the google algorithm can easily tell what they’re about, and so it knows that it is serving its users exactly what they’re looking for. They use metrics like time on page, number of links clicked, and things like that to track how well you are meeting your viewers needs.
To simplify it even more… it’s about providing a great user experience.
So how do we do that? How do we show google that our site is worth visiting?
Answer questions potential clients might ask.
Put yourself in their shoes. If you were looking for a private music teacher, what questions would you ask? What kind of information would you be looking for?
- What’s your name?
- What instruments do you teach?
- Where did you study? How long? What was your focus?
- What are your rates?
- What do other people have to say about your work?
- Are you any good?
- Where do you hold lessons?
- How long are lessons?
- Do you offer Skype lessons if I live a little too far?
… and anything else you can think of.
Basically, if someone has asked you about it, that information should be on your website. People will be typing in things like “Private [instrument] lessons in [city/state/county]” to google, and google will crawl sites to find those same phrases.
Aesthetic and Convenience
Your site should look nice, it should be easy to read, and all of your links and buttons should go to where they’re supposed to go. I know it seems a little simple and mundane, but think about it: when’s the last time you landed on a site that was hard to read or difficult to navigate? Did you stay on it to read what the author had to say?
I know I didn’t.
You want your site to be professional, and to reflect what you want people to see in your private music teacher business. It – like a good business card – should show people what kind of business you are, and give them the information they need!
Social Media and Email
Make it easy for people to get a hold of you. Set up a contact form, link to your social media profiles, even include your phone number (if you’re comfortable with it). The more options people have to get in contact with you, the more opportunities you’ll have to sign up new students!
Many people find it best to have a business email, a business phone number, and/or business social media profiles, separate from their personal contact info. While this isn’t completely necessary, it can be helpful in organizing communications when personal and business are separate.
Some Final Thoughts about Private Music Teacher Websites
We know this is a lot of information, and it can feel overwhelming – but we also know that the benefits far outweigh the costs (whether that’s monetary, time, or emotional costs) of creating a website for your business. If you want a step-by-step process – the formula we use to make our sites – sign up for our email course. It’s totally free, and we take just 2 weeks to walk you through all of the steps to create and launch your very own music teacher website.
If you want to brave the waters on your own, this is the main thing to remember:
Create a site that would convince you to sign up for lessons… with you.
And, as always, if you have any questions or comments, don’t hesitate to ask!